"I'm going to try, try to sleep. Other than that I've got an order to pick up at Starbucks for 6 a.m.," says Thom McMahon with Old Navy.
The Disney Store is opening next at 3:30 a.m.
Anchor stores like J.C. Penney, Sears and Belk plan to open at 4 a.m.
Die hard shoppers don't mind the earlier times since they are there for one thing.
"To get the deals, get it done. We'll be done by noon, ready to nap," says shopper Katie McKechina.
Mall Management at Valley View Mall says in a good year business will be three to five percent during the holidays, but last year sales were flat and the mall is expecting a similar year this holiday shopping season.
"We want to remain no worse and we just want the sales to, if they are comparable to 2008 sales, we'll be very satisfied," says Valley View Mall General Manager Louise Dudley.
Dudley believes stores at the mall are opening even earlier this year to compete with big chain discounters like Target.
"We are just slashing prices. It's lower prices than ever. We're really putting out those big deals so people can save their money and still have a great Christmas," says Target spokesperson Dan Garman.
After all, we are in a recession.
That's why shoppers can expect better deals on Black Friday.
Many are expecting it.
"I hope so, I really do, if they don't, they're really not going to get our money," says Elizabeth Marlowe.
The stores know that, so there's a good chance you'll be jumping for joy come Friday.
Some stores changed their times even as late as Wednesday.
Stores opening early on Black Friday at Valley View Mall:
Macy's, Chick-Fil-A, Children's Place, Fortune Express, Gymboree, Justice, Shoe Dept. and Subway are opening at 5 a.m.
The Disney Store opens a 3:30 a.m.
Finish Line and PretzelMaker are opening at 4:00 a.m.
Valley View Mall opens at 6 a.m.