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HCA Virginia Health System changes regional name to LewisGale Regional Health System

The new regional brand will represent 38 HCA-owned facilities

October 27, 2010|Cara Stein | reporter

SALEM, Va. — They already share a health system, but now dozens of patient-care facilities in our area will share the same name.

HCA Virginia Health System announced Wednesday it's changing the name for its Southwest Virginia market to LewisGale Regional Health System.

Now all 38 HCA-owned health facilities will have the LewisGale brand name.  That includes four hospitals, eight outpatient centers and physicians employed by the system.

"We've been growing over the last few years, we continue to grow, we continue to build new relationships with physicians and with patients and with businesses, so we think this structure's going to help us support the needs of all of those entities in terms of their health care needs," says Victor Giovanetti, President of LewisGale Regional Health System.

"I'm hoping that by branding the name and unifying the name that more patients, certainly in my area, will realize that we're just part of a bigger system," says Dr. Dan Osimani with LewisGale Physicians.

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"It truly is a regional system instead of a localized system and we can provide specialized care for the entire area of Southwest Virginia," says Dr. Rodney Poffenberger with Jefferson Surgical Clinic.

The hospital in Salem will change from Lewis-Gale Medical Center to LewisGale Medical Center.

Now Alleghany and Montgomery Regional Hospitals and Pulaski Community Hospital will be called LewisGale as well. 

Hundreds of independent physicians will not change the names of their practices, but they will remain affiliated with the LewisGale system.

Patients will notice new signs going up between now and early next year.  Also, there will some changes to new patient forms and insurance notifications.

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