They are everywhere, flooding the airwaves,
Trying to make an impression on you; the voter.
But the impression they may be making is that political ads are overwhelming, often cited as the largest expense for campaigns during the election cycle.
National experts predict ad spending could easily top a record 3 billion dollars for the Presidential race.
But have you ever wondered how much is spent locally, in the Roanoke-Lynchburg TV market and at our station.
The total amount spent so far is surprising.
We'll break it down by Presidential and Senatorial campaigns, and then by who is spending the money.
At the national level, President Obama's team so far has spent more than 6 hundred 60 thousand dollars with WDBJ.
Mitt Romney's team is close to 3 hundred fifty thousand dollars.
For the Virginia Senate, George Allen's camp has spent 23 thousand dollars for ads that have aired.
Tim Kaine's camp has no ads on our air yet, but both Kaine and Allen have a quarter of a million dollars set aside for ads with us later this year.