Black Friday in full swing at Valley View Mall

Some stores opened their doors earlier than ever for the big sales

November 22, 2012|Melissa Gaona | Multimedia Journalist

ROANOKE, Va. — Valley View Mall in Roanoke opened at midnight on Black Friday but workers say shoppers were waiting in line two-hours before the doors opened.

Belk gave out 350 gift cards and one of those was for $1,000.

JCPenny made their customers wait for the deals by not opening its doors till 6 a.m.

WDBJ7 found many shoppers who planned to shop for twenty-four hours straight.

Some had so many bags they had to make several trips to the car to drop them off.

The General Manager of Valley View Mall Louise Dudley says this is the third year the mall has opened at midnight.

Dudley says she arrived at the mall around 11 p.m. Thanksgiving Day and the parking lot was at 95% full capacity.


Last year about 30 stores opened its doors on time but this year the mall had 74 stores participate in the midnight opening.

Melissa Gaona


By now many have had their Thanksgiving feasts and are ready to relax.

But some, have an appetite for Black Friday deals!

This is the earliest the Toys R Us in Roanoke has ever opened its doors for a Black Friday sale.

The big ticket items this year?

Anything electronic...ipods, ipads, tablets, the Wii and gaming systems.

Anxious buyers braved chilly temperatures on Thanksgiving Day to get that special little one everything on the wish list.

Shoppers we spoke to say they wait in the long lines for the outrageous deals.

"You can save a lot money, seriously. Even though, I mean, even for your kids I mean you save money. The more you save, the more money you can save elsewhere, " said Amanda Smith.

Some shoppers were so dedicated, they waited in line for 12 hours today.

Toys R Us wasn't the only major retailer to offer early Black Friday deals.

Target, Walmart and Kmart all opened their doors tonight or early shoppers as well.

Nadia Singh

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